In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
von M.Sc. Jannick Bettels
| Year of publication: |
2019
|
|---|---|
| Authors: | Bettels, Jannick |
| Other Persons: | Wiedmann, Klaus-Peter (degree supervisor) ; Grote, Ulrike (degree supervisor) |
| Institutions: | Gottfried Wilhelm Leibniz Universität Hannover (degree granting) |
| Publisher: |
Hannover : Gottfried Wilhelm Leibniz Universität Hannover |
| Subject: | Marketingmanagement | Marketing management | Produktgestaltung | Product design | USA | United States |
| Description of contents: | Description [doi.org] |
freely available
| Extent: | 1 Online-Ressource (circa 179 Seiten, 3761 KB) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, Gottfried Wilhelm Leibniz Universität Hannover, 2019 |
| Notes: | Enthält mehrere Beiträge Zusammenfassung in deutscher Sprache |
| Other identifiers: | 10.15488/4709 [DOI] 10.15488/4709 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012041487