Inbound open innovation for pharmaceutical markets: a case study of an anti-diabetic drug in-licensing decision
Year of publication: |
2016
|
---|---|
Authors: | Wu, Allan Ya-Huan ; Little, Victoria Janine ; Low, Brian |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 31.2016, 2, p. 205-218
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Decision-making | New product development | Pharmaceuticals industry | Technological innovation | Marketing management | Knowledge management |
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