Incentive compatible advertising on a social network
Kfir Eliaz and Ran Spiegler
| Year of publication: |
2016
|
|---|---|
| Authors: | Eliaz, Kfir ; Spiegler, Ran |
| Publisher: |
London : Centre for Economic Policy Research |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Preismanagement | Pricing strategy | Leistungsanreiz | Performance incentive | Wohlfahrtsanalyse | Welfare analysis | Theorie | Theory |
| Extent: | 31 Seiten |
|---|---|
| Series: | Discussion paper / Centre for Economic Policy Research. - London, ISSN 0265-8003, ZDB-ID 1442064-8. - Vol. DP 11223 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Erscheint auch als Online-Ausgabe |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011494237