Incentive rate determination in viral marketing
Ali Tavasoli, Heman Shakeri, Ehsan Ardjmand, William A. Young
| Year of publication: |
2021
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|---|---|
| Authors: | Tavasoli, Ali ; Shakeri, Heman ; Arjmand, Ehsan ; Young, William A. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 289.2021, 3 (16.3.), p. 1169-1187
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| Subject: | OR in marketing | Incentive rate determination | Dynamical systems over networks | Nonlinear programming | Epidemic spread |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2020.07.046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012433699