Including special section impact of outsourcing on business-to-business marketing
guest eds. Michael Ahearne ...
| Alternative title: | Impact of outsourcing on business-to-business marketing |
|---|---|
| Year of publication: |
2009
|
| Other Persons: | Ahearne, Michael (contributor) |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38,4
|
| Publisher: |
New York, NY [u.a.] : Elsevier |
| Subject: | Business-to-business Marketing | Aufgabenverlagerung | Unternehmensführung |
| Extent: | S. 374 - 489 : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008636683