An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Jing (Taylor) Wen
| Year of publication: |
August-November 2015
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| Authors: | Wen, Jing |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 15.2015, 3/4, p. 69-80
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| Subject: | Direct-to-consumer advertising | genetic testing framing | qualitative analysis | Gentechnik | Genetic engineering | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Zeitung | Newspaper | Printwerbung | Print advertising | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Arzneimittel | Pharmaceuticals |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1745790416688428 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011881393