Inconsistencies in international product strategies and performance of high-tech firms
Year of publication: |
2014
|
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Authors: | Li, Lee ; Qian, Gongming ; Qian, Zhengming |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 3, p. 94-113
|
Subject: | international product strategy | international strategic alliances | high-tech industries | Hochtechnologie | High technology | Multinationales Unternehmen | Transnational corporation | Strategische Allianz | Strategic alliance | Industrieforschung | Industrial research | Strategisches Management | Strategic management |
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