INCORPORATING CONSUMER DEMAND IN BROILER PROFIT-MAXIMIZATION MODELING
Increased emphasis on consumer markets in broiler profit-maximizing modeling generates results that differ from those of traditional profit-maximization models. This approach reveals that the adoption of step-pricing and consideration of marketing options (examples of responsiveness to consumers) affect the optimal feed-formulation levels and types of broiler production to generate maximum profitability. With the adoption of step-pricing, higher profits can be obtained for targeted weights only if premium prices for broiler products are contracted.
Year of publication: |
2002
|
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Authors: | Costa, Ecio de Farias ; Houston, Jack E. ; Gunter, Lewell F. ; Pesti, Gene M. |
Published in: |
Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 33.2002, 03
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Publisher: |
Food Distribution Research Society - FDRS |
Keywords: | Consumer/Household Economics |
Saved in:
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