Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Year of publication: |
2007
|
---|---|
Authors: | Kim, Juyoung ; Chatterjee, Rabikar ; DeSarbo, Wayne ; Bijmolt, Tammo H. A. |
Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 199-228
|
Subject: | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Multivariate Analyse | Multivariate analysis | Niederlande | Netherlands |
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