Incorporating exchange governance in service-dominant logic : lessons from transaction cost economics
Year of publication: |
December 2016
|
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Authors: | Prior, Daniel D. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 16.2016, 4, p. 553-560
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Subject: | Customer-perceived value | exchange governance | partner opportunism | relational governance | service dominant logic | transaction cost economics | Transaktionskosten | Transaction costs | Service-Dominant Logic | Service-dominant logic | Corporate Governance | Corporate governance |
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