Incorporating neuroscience data into agent-based simulation models of buyer behavior
Year of publication: |
2020
|
---|---|
Authors: | Borawska, Anna ; Łatuszyńska, Małgorzata |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 23.2020, 4, p. 1197-1212
|
Subject: | agent-based simulation | cognitive neuroscience | buying behavior | Simulation | Neurowissenschaften | Neuroscience | Agentenbasierte Modellierung | Agent-based modeling | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
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