Incorporating Strategic Consumer Behavior into Customer Valuation
| Year of publication: |
2005
|
|---|---|
| Authors: | Lewis, Michael |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 4, p. 230-238
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