Incorporating subjective characteristics in product design and evaluations
Lan Luo, P. K. Kannan, and Brian T. Ratchford
| Year of publication: |
2008
|
|---|---|
| Authors: | Luo, Lan ; Kannan, P. K. ; Ratchford, Brian T. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 2, p. 182-194
|
| Subject: | Produktgestaltung | Product design | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003713019