Incorporating the visual into qualitative research : living a theme as an illustrative example
Ebru Ulusoy; A.Fuat Firat
| Year of publication: |
2009
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|---|---|
| Authors: | Ulusoy, Ebru ; Firat, A. Fuat |
| Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 48.2009/10, 1/2, p. 41-46
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| Subject: | Marktforschung | Market research | Qualitative Methode | Qualitative method | Bespielte Medien | Pre-recorded media | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901657