Incorporating web aesthetics into e-tail atmospherics research : an evaluation of multiple theoretical frameworks
Year of publication: |
2011
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Authors: | Wang, Yong Jian ; Hong, Soonkwan ; Wei, Jie ; Cruthirds, Kevin W. |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 4.2011, 1, p. 80-99
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Subject: | Online-Handel | Online retailing | Website | Produktgestaltung | Product design | Ästhetik | Aesthetics | Benutzerfreundlichkeit | Usability |
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