Increasing choice satisfaction through goal-based labeling
Year of publication: |
2012
|
---|---|
Authors: | Goedertier, Frank ; Geskens, Kristof ; Geuens, Maggie ; Weijters, Bert |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 119-136
|
Publisher: |
Springer |
Subject: | Goal-based choice | Goals | Consumer expertise | Satisfaction | Uncertainty |
-
Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre, (2018)
-
A framework for assessing entrepreneurial outcomes : an international perspective
Watson, John, (2014)
-
Human values and life satisfaction : moderating effects of culture and age
Surat Teerakapibal, (2020)
- More ...
-
Increasing choice satisfaction through goal-based labeling
Goedertier, Frank, (2012)
-
Goedertier, Frank, (2015)
-
Goedertier, Frank, (2015)
- More ...