Increasing customer adoption of the mobile payment technology Zapper in South Africa
Chantal Rootman and Janine Krüger
| Year of publication: |
2020
|
|---|---|
| Authors: | Rootman, Chantal ; Krüger, Janine |
| Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 21.2020, 4, p. 509-528
|
| Subject: | Customer adoption | mobile payment technologies | Zapper | Konsumentenverhalten | Consumer behaviour | Elektronisches Geld | Electronic money | Südafrika | South Africa | Mobile Business | Mobile business | Innovationsakzeptanz | Innovation adoption | Digitalisierung | Digitization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15228916.2020.1790915 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012312324