Increasing customer loyalty and customer intimacy by improving the behavior of employees
Year of publication: |
2016
|
---|---|
Authors: | Waal, André de ; Heijden, Béarice van der |
Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-425X, ZDB-ID 2473965-0. - Vol. 9.2016, 4, p. 492-510
|
Subject: | Customer loyalty | Service quality | High-performance organizations | Excellence | Customer intimacy | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
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