Increasing Domestic Consumption of South African Wines: Exploring the market potential of the “Black Diamonds”
Year of publication: |
2008
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Authors: | Ndanga, Leah Z.B. ; Louw, Andre ; van Rooyen, Johan |
Institutions: | Department of Agricultural Economics, Extension and Rural Development, University of Pretoria |
Subject: | Black Diamonds | wine consumer behaviour | alcoholic beverages | Food Consumption/Nutrition/Food Safety | Marketing |
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