Increasing dominance - the role of advertising, pricing and product design
Year of publication: |
2010
|
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Authors: | Kretschmer, Tobias ; Rösner, Mariana |
Publisher: |
München : Fakultät für Betriebswirtschaft, Ludwig-Maximilians-Universität München |
Subject: | Increasing dominance | persuasive advertising | duopoly | network effects | Werbung | Advertising | Mark-up Pricing | Mark-up pricing | Produktgestaltung | Product design | Duopol | Duopoly | Netzwerkökonomik | Network economics |
Extent: | Online-Ressource (32 S.) |
---|---|
Series: | Münchener Wirtschaftswissenschaftliche Beiträge : BWL ; discussion paper. - München : Univ., ZDB-ID 2363772-9. |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat reader |
Other identifiers: | hdl:10419/104518 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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