Increasing donation intentions toward endangered species : an empirical study on the mediating role of psychological and technological elements of VR
Year of publication: |
2022
|
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Authors: | Moriuchi, Emi ; Murdy, Samantha |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 7, p. 1302-1321
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Subject: | donation | empathy | enjoyment | flagship species | telepresence | usability | virtual reality |
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