Increasing experiential value and relationship quality : an investigation of pop-up dining experiences
Year of publication: |
August 2018
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Authors: | Taylor, Scott ; DiPietro, Robin B. ; So, Kevin Kam Fung |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 74.2018, p. 45-56
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Subject: | Pop-up restaurants | Experiential value | Relationship quality | Behavioral intentions | Involvement | Variety seeking | Generations | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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