Increasing growth opportunities for non-heavy and heavy users : a case study of yogurt cups in Thailand
Opas Ruangthammakit and Winai Wongsurawat
| Year of publication: |
2019
|
|---|---|
| Authors: | Opas Ruangthammakit ; Winai Wongsurawat |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 31.2019, 4, p. 352-377
|
| Subject: | FMCG | heavy user | light user | Thailand | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2018.1533505 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012181000