Increasing price transparency : implications of consumer price posting for consumers' haggling behavior and a seller's pricing strategies
Xubing Zhang & Bo Jiang
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhang, Xubing ; Jiang, Bo |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 1, p. 68-85
|
| Subject: | Consumer price posting | UGC | Social media | Price haggling | Price discrimination | Information transparency | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Preisdifferenzierung | Verbraucherpreisindex | Consumer price index | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347799