Increasing the effectiveness of benefit arguments : a regulatory fit perspective
Year of publication: |
2012
|
---|---|
Authors: | Gierl, Heribert ; Pagel, Sabine |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 34.2012, 1, p. 22-39
|
Subject: | Werbeplanung | Advertising planning | Werbebeschränkung | Advertising regulation | Marketingmanagement | Marketing management | Experiment |
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