Increasing the effectiveness of marketing research
Year of publication: |
1980
|
---|---|
Authors: | Aaker, David A. ; Day, George S. |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 23.1980, 2, p. 59-65
|
Subject: | Marktforschung | Absatzplannung |
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