Incubator of innovation : a business incubator for recent graduates of the University of Pretoria in the particular fields of design/art and engineering

Innovative newly qualified graduates need to proof themselves to the worldthrough their God-given talents and ideas and can only really put their nameon the map by starting their own company. Graduates being compelled to joina company to attain, over a number of years, the necessary capital investmentand business skills, cannot flourish and reach their full potential whilst beingovershadowed by the company. There is a need for an interface between the university and the industry, amiddle ground and an incubator where newly graduates can be nurtured intomaturity in order to be independent. An opportunity for innovative entrepreneursto start his/her own company by providing them with the necessary servicesand conveniences, immediate and grand exposure as well as training in thefield of business management. Lynnwood Road as the front facade of the University of Pretoria, forms the visualinterface with the public sector. Lynnwood Road is a narrative journeydescribing the translating of information being offered by the University ofPretoria. This narrative is formed in each person's own thoughts driving alongLynnwood Road, but the narrative is incomplete as it is without a conclusion.There isn't a building that serves as an exhibition space for the university todisplay the products and innovations that comes from absorbing years ofinformation at the University of Pretoria. © University of Pretoria 2008 C171/eo