Incumbent defense strategies and new entrants market exit : the moderating role of relational market-based assets
Year of publication: |
2022
|
---|---|
Authors: | Aghaie, Sina ; Kamran-Disfani, Omid ; Javadinia, Amir ; Farhang, Maryam ; Bhattarai, Ashok |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 5, p. 1556-1583
|
Subject: | Airline industry | Competitive dynamics | Defensive strategies | Market exit | Real options theory | Relational market-based assets | Marktaustritt | Markteintritt | Market entry | Realoptionsansatz | Real options analysis | Wettbewerbsstrategie | Competitive strategy |
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