India : culture and consumer behaviour influences on sales promotion practices in India
Year of publication: |
2013
|
---|---|
Authors: | Banerjee, Madhumita ; Shukla, Paurav ; Adidam, Phani Tej |
Published in: |
Marketing management in Asia. - New York, NY : Routledge, ISBN 978-0-415-52317-2. - 2013, p. 60-77
|
Subject: | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Indien | India |
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