Indian and US consumer purchase intentions of cloud computing services
Year of publication: |
2014
|
---|---|
Authors: | Ratten, Vanessa |
Published in: |
Journal of Indian business research. - Bingley : Emerald, ISSN 1755-4195, ZDB-ID 2473958-3. - Vol. 6.2014, 2, p. 170-188
|
Subject: | Marketing | Security | India | Ethics | Privacy | Cloud computing | Purchase intentions | Ethical adoption behaviour | Technological innovations | Internet-related applications | Ethical self-efficacy | Consumer innovation | Datenschutz | Data protection | Indien | Cloud Computing | Konsumentenverhalten | Consumer behaviour | Ethik | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Datensicherheit | Data security |
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