Indian IT inc going global: choice of entry mode strategy
Y. V. Reddy and Subhash S. Naik
| Year of publication: |
2009
|
|---|---|
| Authors: | Reddy, Y. V. ; Naik, Subhash S. |
| Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 8.2009, 2, p. 31-47
|
| Subject: | KMU | SME | Globalisierung | Globalization | Internationales Marketing | International marketing | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976558