Indian multinationals : generic internationalization strategies
Ravi Ramamurti and Jitendra V. Singh
| Year of publication: |
2009
|
|---|---|
| Authors: | Ramamurti, Ravi ; Singh, Jitendra V. |
| Published in: |
Emerging multinationals in emerging markets. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 0-521-51386-3. - 2009, p. 110-166
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Strategisches Management | Strategic management | Gattungsmarke | Generic brand | Auslandsinvestition | Foreign investment | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003833839