Indian Premier League and team brand building : validating the spectator-based brand equity model in context of television viewers
Year of publication: |
2012
|
---|---|
Authors: | Naik, Anush Yousaf ; Gupta, Anil |
Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 11.2012, 1, p. 36-51
|
Subject: | Indien | India | Markenführung | Brand management | Markenimage | Brand image | Profisport | Professional sports |
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