Indian shoppers' attitude towards grocery shopping apps : a survey conducted on smartphone users
Year of publication: |
2019
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Authors: | Chakraborty, Debarun |
Published in: |
Metamorphosis : a journal of management research. - London : Sage Publishing, ISSN 2348-9324, ZDB-ID 2857790-5. - Vol. 18.2019, 2, p. 83-91
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Subject: | attitude | control | grocery apps | intention | TAM | TPB | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Mobile application | Lebensmitteleinzelhandel | Food retailing | Indien | India | Lebensmittelhandel | Food trade | Online-Handel | Online retailing | Mobiltelefon | Mobile phone |
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