Indicators of Online Reputation of Russian PR-Agencies in the Sphere of Cinema and Television

The paper is devoted to the analysis of indicators of online reputation of Russian PR-agencies in the sphere of cinema and television. We made sociological investigation of 26 top-managers and directors of Russia PR-agencies (St.Petersburg). The main research method is expert deeper interview. The sample method is snowball technique. Some top-managers and directors said about example of Google company which creates new modern office spaces that destroy any stereotypes about office work. This spaces have a lot of green corners and the abundance of delicious and useful food. According to result of expert deeper interviews there are following indicators online reputation: Quality of management on the all levels; the level of quality of product or content quality; Ability to save qualified and talented personnel; the high level of salaries; the comfortable conditions of work for employees; financial stability of PR-agencies in the sphere of cinema and television; effective use of assets; attractiveness for investments; Use technological tools of modernization; participation and organization of various charitable or social events. We made the conclusion the developed by top-managers of PR-agencies in the sphere of cinema and television indicators of online reputation can be useful for further investigation of Russian companies