Individual decision-marketing
Year of publication: |
2015
|
---|---|
Authors: | Baucells, Manel ; Katsikopoulos, Konstantinos V. |
Published in: |
Economic decisions. - Basingstoke : Palgrave Macmillan, ISBN 978-1-137-53818-5. - 2015, p. 17-33
|
Subject: | Entscheidungstheorie | Decision theory | Prospect Theory | Prospect theory |
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