Individual differences and marketing decision support system usage and satisfaction
Year of publication: |
1987
|
---|---|
Authors: | Zinkhan, George M. |
Other Persons: | Joachimsthaler, Erich A. (contributor) ; Kinnear, Thomas C. (contributor) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 2, p. 208-214
|
Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Management-Informationssystem | Management information system | 1986 |
-
Gutsche, Jens, (1995)
-
Marketing management support systems and their implications for marketing research
Bruggen, Gerrit H. van, (2006)
-
Marketing decision support systems : kansen en uitdagingen
Naert, Philippe Antoine, (1986)
- More ...
-
Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich, (2007)
-
Aufbau von Marken im Zeitalter der Post-Massenmedien
Joachimsthaler, Erich A., (2005)
-
Aufbau von Marken im Zeitalter der Post-Massenmedien
Joachimsthaler, Erich A., (2001)
- More ...