Individual differences in consumer value for mass customized products
Year of publication: |
2013
|
---|---|
Authors: | Hunt, David M. ; Radford, Scott K. ; Evans, Kenneth R. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 4, p. 327-336
|
Subject: | Mass Customization | Mass customization | Kundenwert | Customer value | Selbstevaluation | Self-assessment |
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