Individual effects of product quality signals in the presence versus absence of other signals: differential effects across brick‐and‐mortar and online settings
Year of publication: |
2009
|
---|---|
Authors: | Biswas, Dipayan (Dip) ; Dutta, Sujay ; Biswas, Abhijit (Abe) |
Other Persons: | Estelami, Hooman (ed.) |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 18.2009, 7, p. 487-496
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Signal processing theory | Internet shopping |
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