Individualism, collectivism, and consumer animosity in emerging Asia: evidence from Korea
Year of publication: |
2017
|
---|---|
Authors: | Han, C. Min |
Published in: |
Journal of Consumer Marketing. - Emerald Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 34.2017, 4, p. 359-370
|
Publisher: |
Emerald Publishing Limited |
Subject: | Individualism | Collectivism | Consumer animosity | Asian consumers | Japanese animosity |
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Individualism, collectivism, and consumer animosity in emerging Asia : evidence from Korea
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