Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
Year of publication: |
2011
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Authors: | Yu, Jie ; Goos, Peter ; Vandebroek, Martina |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 28.2011, 4, p. 378-389
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