Individuals' Affect-Based Motivations to Invest in Stocks: Beyond Expected Financial Returns and Risks
| Year of publication: |
2011
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| Authors: | Aspara, Jaakko ; Tikkanen, Henrikki |
| Published in: |
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA. - Philadelphia, Pa. : Taylor & Francis, ISSN 1542-7560, ZDB-ID 2110458X. - Vol. 12.2011, 2, p. 78-90
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