Individuelles strategisches Handeln im Marketing
Kerstin Endres
| Year of publication: |
1999
|
|---|---|
| Authors: | Endres, Kerstin |
| Publisher: |
Wiesbaden : DUV, Dt. Univ.-Verl. |
| Subject: | Unternehmen | Marketing | Führungskraft | Komplexität | Bewältigung |
| Description of contents: | Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 236 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Bamberg, Univ., Diss., 1998 |
| Notes: | Literaturverz. S. [215] - 236 brosch. : DM 98.00, sfr 89.00, S 715.00 |
| ISBN: | 3-8244-0438-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000682724