Inducing word-of-mouth by eliciting surprise - a pilot investigation
Year of publication: |
2003
|
---|---|
Authors: | Derbaix, Christian ; Vanhamme, Joe͏̈lle |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 24.2003, 1, p. 99-116
|
Subject: | Verbraucher | Consumers | Informationsverhalten | Information behaviour | Produktinformation | Product information |
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