Indulgent parsimony: an enduring marketing approach
Year of publication: |
2011
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Authors: | Grossberg, Kenneth Alan |
Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bradford : Emerald, ISSN 0094-064X, ZDB-ID 13134735. - Vol. 39.2011, 2 (8.3.), p. 36-43
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Saved in:
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