Industrial buyer behaviour : some aspects of the search process
Year of publication: |
1974
|
---|---|
Authors: | Luffman, George A. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 8.1974, 2, p. 93-107
|
Subject: | Industriemarkt |
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