Industrial buying behavior : a need for an integrative approach
Year of publication: |
1982
|
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Authors: | Johnston, Wesley J. ; Spekman, Robert E. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 10.1982, 2, p. 135-146
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Subject: | Betriebsmaterialwirtschaft | Industriebetrieb |
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