Industrial companies' evaluation criteria in new product development gates
Year of publication: |
2003
|
---|---|
Authors: | Commandeur, Harry R. ; Hart, Susan ; Hultink, Erik Jan ; Tzokas, Nikolaos |
Subject: | Marketing. Distribution of products |
-
Does the level of experiencehave an effect on CRM programs? Exploratory research findings
Banerjee, M., (2004)
-
Internet based marketing research: a serious alternative to traditional research methods?
Laskey, N., (2003)
-
Mystery shopping: Using deception to measure service performance
Wilson, A.M., (2001)
- More ...
-
Navigating the new product development process
Tzokas, Nikolaos, (2004)
-
Strategic pricing in export markets: empirical evidence from the UK
Tzokas, Nikolaos, (2000)
-
Launch strategies and new product success
Hart, Susan, (2010)
- More ...