Industrial designers: are you ready for foreign markets? : assessing designer confidence and prediction accuracy in a transnational marketing context
Dann Zhang
| Year of publication: |
September 2015
|
|---|---|
| Authors: | Zhang, Dan |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 24.2015, 3, p. 449-463
|
| Subject: | Produktgestaltung | Product design | Internationaler Markt | International market | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/caim.12142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011454105