Industrial marketing : a German American perspective ; with 29 tables
[German American Conference on Industrial Marketing, which was held in Mainz, September 1984]. Ed. by Klaus Backhaus ... With contributions by S. Albers ...
| Year of publication: |
1986
|
|---|---|
| Other Persons: | Backhaus, Klaus (contributor) ; Albers, Sönke (contributor) |
| Institutions: | German American Conference on Industrial Marketing <1984, Mainz> (contributor) |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Industriebetrieb | Marketing | Kongress | Mainz <1984> |
| Extent: | VIII, 373 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 3-540-16114-7 ; 0-387-16114-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004661022